Project TitleTitl
2024 - Present • Tiktok
Art Direction / Design
Yoodle is an animated, single-day takeover of the YouTube logo that celebrates the platform’s diverse communities through joyful, visually expressive stories rooted in authenticity.
Since joining the team in July 2022, I’ve led creative and art direction for the program, occasionally contributing hands-on design. I also introduced a streamlined production pipeline, enabling us and our partners to launch 40 to 50 Yoodles each year while expanding creative range and artist collaboration.
2024
02
Creative director
Yoodle is an animated, single-day takeover of the YouTube logo that celebrates the platform’s diverse communities through joyful, visually expressive stories rooted in authenticity.
Since joining the team in July 2022, I’ve led creative and art direction for the program, occasionally contributing hands-on design. I also introduced a streamlined production pipeline, enabling us and our partners to launch 40 to 50 Yoodles each year while expanding creative range and artist collaboration.
03
Impact and Growth
Yoodle is an animated, single-day takeover of the YouTube logo that celebrates the platform’s diverse communities through joyful, visually expressive stories rooted in authenticity.
Since joining the team in July 2022, I’ve led creative and art direction for the program, occasionally contributing hands-on design. I also introduced a streamlined production pipeline, enabling us and our partners to launch 40 to 50 Yoodles each year while expanding creative range and artist collaboration.