Health Fair 2025
Campaign Design
Visual Direction
Building a visual world for employee wellbeing.
The AMS Health Fair brings employees together to explore physical and mental wellbeing, discover available health resources, and connect with one another. For the 2025 experience, I led the end-to-end visual design across digital and physical touchpoints, creating a cohesive identity that could scale across seven U.S. offices.
2025
02
Creative director
Instead of relying on literal health imagery, I translated the core dimensions of wellbeing into a family of abstract 3D forms. Together, they create a playful and optimistic visual language that feels energetic, human, and easy to recognize.
The system was designed to move naturally from screen to space, spanning digital communications, environmental graphics, event signage, interactive moments, and giveaways while maintaining one cohesive identity.
03
Impact and Growth
The campaign rolled out across 7 U.S. offices, engaging 2,048 employees and achieving an overall satisfaction score of 4.9.
Beyond the event itself, the project established a flexible visual foundation that could grow with future health and wellbeing initiatives, turning a one-time campaign into a more scalable creative system.
