Hi！I'm Peiyao Lin
I’m a multidisciplinary designer currently at TikTok / ByteDance, working across brand systems, 3D design, environmental graphics, campaigns, and AI-assisted creative workflows.
A lot of my work begins with complexity: fragmented requests, inconsistent experiences, or information that needs to work across different teams, spaces, and regions. I enjoy finding the structure within that complexity and turning it into clear, scalable design systems. This can take the form of global signage, modular asset libraries, campaign identities, digital experiences, or internal brands.
My approach sits somewhere between visual craft and systems thinking. I care about how something looks, but just as much about how it works, how easy it is to use, and how well it can grow beyond a single deliverable.
I’m especially drawn to projects where design can make everyday experiences feel simpler, more intuitive, and more human. Sometimes that means helping someone navigate a space, making health information easier to engage with, building a visual language people can actually use, or exploring how 3D and emerging tools can make an idea more memorable.
Outside of the final pixels, I find inspiration in nature and in the small rituals of everyday life. A morning pour-over, an interesting texture, the way light hits an object, or simply taking the time to notice things. These moments keep me curious, sharpen the way I see, and often lead me back to experimenting with new tools, materials, and ways of working.
